The second magazine I chose to study was "First Car". The masthead is in a bold typeface and stands out against the fairly blank background. It takes up more space on the cover than the banner, "The Inbetweeners" which is more appealing to the reader because of the bright yellow and the bold black text. Also, it moves attention away from the masthead, because people are more likely to want to read about the “Inbetweeners” than used cars. We can tell that this is aimed at young people, judging by the masthead “First Car” as usually people learn to drive and 17 or 18. This is a niche product as it is relevant to one particular type of person.
The coverlines are also in a bold, bright typeface, making them more interesting. Also, the things are obviously things they thought will attract young people, “Competitions, Games”. All this is in the small strapline at the top of the cover, which also stands out against the masthead. The “Inbetweeners” are pictured on the cover, standing next to what seems to be an old, second hand car, which is being used as a prop that relates to the magazine. These two things are incorporated together, again to make the reader more interested, but also to make them read about the cars. If they think “The Inbetweeners” are interested in the “First Car” magazine they are more likely to follow suit and read it.
There is a large, bold, black banner at the bottom, with images making it look like a photographic film strip. The rest of the cover is very light hearted, whereas this banner is not, “Killer Moves,” and “Running for Cover”. The pictures also show car crashes and are used to show the dangers of driving unsafely.
It is a very lively and active cover which appeals to the audience it is aimed at.
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