First Textual Analysis

The magazine I studied first was called etc. The full masthead seems to be education/training/careers, however, it was abbreviated to be easier to describe and not put people off. However, we can tell that this magazine is going to be informative, also, the 24 in the circle suggests that there will be constant help for the people reading.
The coverlines are in bright colours attracting attention, and drawing students in, however, the word alcohol, of which the whole cover seems to be based on, it in bold font and is straight to the point. Instead of using an ordinary photograph relating to alcohol, such as some one drunk, they have used bright colours and comedic graphics which both does not cause bad impressions of alcohol, and makes it more interesting so people will not walk straight past and may pick it up and read it. Also the bright colours on top of the black sets the magazine apart.
It is easy to see that the main purpose of the edition of etc. is to encourage people to stop drinking, there is nothing that could appeal to people who drink a lot.
Having the little creatures show people that alcohol is not just a drink but is a complicated things. The small green character is asking for help, showing that they know that everyone feels small when they are asking for help.